Wednesday
Jun192013

A Work Made for Hire Agreement is Not an Assignment

Click for Pam's Website!By Pam Chestek

Marvel Spotlight vol. 1, no. 5

 

By now you’ve probably heard that Gary Friedrich’s claim of ownership of the copyright in the “Ghost Rider” Marvel Comics character has been given a second life. While the district court held that his copyright was assigned to Marvel Comics, the Court of Appeals for the Second Circuit reversed. It’s a decision that keeps on giving for a blogger on ownership issues: the decision covers three different legal theories. I’ll talk about them in a different order than the court did though, because I’ll go through the events chronologically.

 

It’s a fairly simple set of facts. The case is about one work only, the original Ghost Rider comic first published in April, 1972. Gary Friedrich’s version of events is that in 1968 he created, at his own initiative and expense, a synopsis of the main characters and origin story. Friedrich was a freelancer, never employed by Marvel. Friedrich took the idea to Marvel, which ultimately published the story in Marvel Spotlight, a publication used to test new superheroes. At the time the character was created copyright was divided into two terms, the original term and a renewal term. There is no dispute that Friedrich assigned his copyright in the first term to Marvel Comics verbally, as was permitted by the Copyright Act of 1909.

The district court granted Marvel summary judgment that Friedrich had also assigned the second term in an agreement Friedrich signed in 1978, six years after the original comic was published. We’ll get to that in a minute, but first we’ll cover the status of the original work before the post-publication document was signed.

The first question is in whom the ownership of the original Ghost Rider work vested. Marvel said it was a work made for hire; Friedrich said he was the sole owner or at least a joint owner. If the work was a work made for hire at the time it was created, then Marvel Comics would be the owner of the copyright and the 1978 agreement of no moment.

There is a threshold question, though, of whether Friedrich’s claim of ownership is barred by the three-year statute of limitations. 17 U.S.C. § 507(b). A claim for ownership of a copyright accrues when there has been an express repudiation of the claim.

Recall that Friedrich did not dispute that he assigned the original term of copyright. This essentially meant that exploitation of the work during the original term were not acts that necessarily repudiated Friedrich’s ownership of the copyright.

The Copyright Act of 1976, effective January 1, 1978, controls the timing and vesting of the renewal term. In the case of the 1972 Marvel Spotlight work, the end of the first term of copyright would have been 28 years after 1972, 17 U.S.C. § 304(a)(2)(A)(1), that is, ending on December 31, 2000. After that date, the copyright would go into the 67 year renewal term, for purposes of discussion we’ll assuming vesting in Friedrich. 17 U.S.C. § 304(a)(2)(C)(i).

The court looked at public repudiation, private repudiation and implied repudiation. Publicly, Marvel repeatedly acknowledged Friedrich created the work, printing in 2005 the statement “Conceived & Written, Gary Friedrich” in its republication of the Ghost Rider issue of Marvel Spotlight. Marvel didn’t register the copyright in Marvel Spotlight until after the suit was filed, so no repudiation there. And, although the copyright notice on the comic didn’t mention Friedrich, the notice was consistent with Marvel’s ownership of the initial term of copyright, so there was no reason to believe that the notice indicated repudiation. As to private repudiation, the only undisputed evidence that Marvel did not consider Friedrich the copyright owner was in a letter to Friedrich dated April 16, 2004. The suit was filed April 4, 2007, so the claim was timely made after this repudiation.

As to implied repudiation, the Ghost Rider character wasn’t used much between 2000 and the letter in 2004 — six issues between August 2001 and January 2002; advertising a single toy in a toy catalog for two years, and a cameo appearance of Ghost Rider in a Spiderman video game. There wasn’t enough evidence to show that a reasonably diligent person would have been put on notice that there was exploitation of the copyright after the end of the renewal term. Marvel claimed that there was a lot of publicity after 2000 about the upcoming Ghost Rider movie (filming in 2005 with a 2007 release), but the movie deal was made in 2000 when Marvel still had rights to the character. Since the practice in the industry is to pay royalties after release, the publicity alone was not enough to put Friedrich on notice that he wasn’t going to get any money. Further, in 2005 Marvel had paid Friedrich royalties on a Spotlightreprint, so a jury could find that a reasonably diligent person would not have known that Marvel claimed to be the copyright owner. The ownership claim was therefore not untimely as a matter of law.

Moving on to in whom the original ownership of the Ghost Rider character vested, under the Copyright Act of 1909 a work created at the “instance and expense” of the hiring party was a work made for hire owned by the hiring party. While Friedrich claimed to have created a synopsis with the major characters and origin story, there was contradictory evidence that all that he might have brought to Marvel Comics was an uncopyrightable idea for the character. There was evidence that others were substantially involved in the creation of the character, including a competing theory about who thought of the idea of a flaming skull for a head. So while Friedrich indeed was one of the contributors to the finished product, his contribution may have been after he started working with Marvel, performed at the instance and expense of Marvel, and therefore owned by Marvel. Thus since there is a question of fact about what Friedrich had before he started working with Marvel, the appeals court affirmed the district court’s denial of summary judgment on the ownership of the copyright in the character.

Finally we reach the major focus of the decision — assuming that Friedrich was the owner, whether Friedrich assigned the renewal term to Marvel. Marvel claimed that an agreement Friedrich signed in August, 1978 assigned the renewal term. The district court agreed, but the appeals court didn’t.

After the copyright law changed in 1978, for Marvel to continue to own the copyright in collaboratively-created comics it would need a written agreement with the contributors. It therefore had its freelancers execute an agreement for that purpose. It was this agreement that Marvel said also transferred the renewal term in Friedrich’s work to it.

The one-page agreement had one sentence that Marvel said did the trick:

SUPPLIER acknowledges, agrees and confirms that any and all work, writing, art work material or services (the “Work”) which have been or are in the future created, prepared or performed by SUPPLIER for the Marvel Comics Group have been and will be specially ordered or commissioned for use as a contribution to a collective work and that as such Work was and is expressly agreed to be considered a work made for hire.

There is a “strong presumption against the conveyance of renewal rights” which may be rebutted by express words stating a clear intention to convey the renewal. Construing the contract under New York law, there wasn’t any clear express statement here.

It is ambiguous whether the agreement covered a work published six years earlier. The document as a whole was forward-looking, and the reference to past works might have been a reference to works-in-progress. There was also no specific reference to renewal rights and instead the agreement language tracks only the 1976 Act’s definition of work made for hire.

Extrinsic evidence was of no help either; according to Friedrich he was told the agreement was for future work, not preexisting work. And here’s a lesson we’ve talked about in the past: calling a work a work-made-for-hire doesn’t make it so:

Even if the parties intended the definition of “Work” to extend to Ghost Rider, that alone would not mean that they intended the Agreement to convey Friedrich’s remaining renewal rights in that work. First, the Agreement appears to create an “employee for hire” relationship, but the Agreement could not render Ghost Rider a “work made for hire” ex post facto, even if the extrinsic evidence shows the parties had the intent to do so. The 1909 Act governs whether works created and published before January 1, 1978 are “works made for hire,” and that Act requires us to look to agency law and the actual relationship between the parties, rather than the language of their agreements, in determining the authorship of the work. Thus, regardless of the parties’ intent in 1978, the evidence must prove Ghost Rider was actually a “work made for hire” at the time of its creation. But the circumstances surrounding the creation of the work are genuinely in dispute.

I think it’s pretty clear that Marvel is using a document ill-suited to the purpose for claiming an assignment of the renewal right (and kudos for pulling it off in the district court). But Marvel has been pretty successful in the past winning the claim that the pre-1978 comics were works made for hire and I expect it will be equally successful here, despite the loss on summary judgment.

Gary Friedrich Enter., LLC v. Marvel Characters, Inc.No. 12-893-cv (2d Cir. June 11, 2013).

Tuesday
Jun182013

6 Things To Know About Data-Breach Law

Click for Jay's Website!By Jay Reeves

[Origially Posted on Lawyers Mutual of NC's Blog]

Cybersecurity is being called the most serious problem of this decade.

It is also opening up a whole new practice niche for lawyers.

Companies hit by hackers and data breaches are turning to law firms for help. And they’re paying big bucks for it.

Why? They like the privacy of the attorney-client relationship. And they need legal advice on the growing web of laws and regulations governing data security.

Some businesses aren’t sitting around and waiting to be hacked. They are proactively bringing lawyers on board to draft protocols and make sure their systems are safe and compliant.

This is from a recent article in the Wall Street Journal:

When Nationwide Mutual Insurance Co. discovered in October that a hacker had breached its systems and stolen personal details of roughly one million people, it put the internal probe in the hands of a law firm, rather than one of the forensic investigators typically retained for such incidents.

The insurer hired Boston-based Ropes & Gray LLP in part because the law firm could offer something a forensic firm couldn’t: attorney-client privilege and the secrecy it confers.

As data breaches and cybercrime become a bigger concern for companies, law firms are touting that secrecy in their efforts to win business. Law firms also help companies navigate the patchwork of federal and state laws governing public disclosures of data breaches.

As you might expect, firms are rushing to meet this need, starting with biglaw.

Alston & Bird LLP, one of the country’s 50-biggest firms, has hired a former Justice Department senior litigator for Computer Crimes and Intellectual Property. She will head the firm’s security-incident and management-response team – the first major law firm to form a section dedicated to cyber-law and data breaches.

But opportunities are opening up for solos, small and mid-size firms as well. After all, anybody who makes purchase or banks online has at least a nascent fear of being hacked.

6 Things To Know About Data-Breach Law

  1. The stakes are high. Companies who lose data-breach class-action litigation pay an average settlement of $2,500 per plaintiff, with attorney fees averaging around $1.2 million, according to a 2012 survey by Temple University Beasley School of Law.
  2. The problem is huge. In 2012, Verizon took a look at its own cyber-vulnerabilities. It uncovered 855 data breach incidents from 2011 alone. Those incidents led to 174 million compromised records.
  3. Public disclosure is sometimes required. The Securities and Exchange Commission is pressing companies to be more forthcoming about attacks on their computer networks. A recent federal Executive Order did the same thing. And 47 states have enacted data-breach notification laws. All of which puts private industries in a bind. They want to follow the law, but they also want to protect their trade secrets and customer info.
  4. The market is booming. The Department of Homeland Security reported a 383 percent increase in cyber-attacks in 2011. The near-certainty of increased government regulation will ensure a steady flow of work for law firms.
  5. Firms are hiring. Legal recruiters say top firms are placing a premium on cybersecurity experience. They love former prosecutors who understand cybercrime.
  6. The American Bar Association has formed a Cybersecurity Legal Task Force. Learn more about it here.

Jay Reeves a/k/a The Risk Man is an attorney licensed in North Carolina and South Carolina. Formerly he was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. He likes baseball and Blue Note jazz. Contact jay.reeves@ymail.com, phone 919-619-2441; http://www.riskmanlawsolutions.

For more information:

Monday
Jun172013

Virginia State Bar Publishes Virtual Law Office Ethics Opinion

 

Click for Steph's Website

By Steph Kimbro

The Virginia State Bar has publishedLegal Ethics Opinion 1872 on virtual law offices and the use of temporary office space on March 29, 2013.

The ethics opinion acknowledges that virtual law offices and temporary or leased office spaces do not always go together, but it addresses both from the standpoint of ethics issues, such as providing contact information in marketing, supervision of lawyers and nonlawyers in the firm, confidentiality of the tech and competency using it to work with clients online. The opinion also acknowledges that these ethics issues are the same that come up with traditional firms just in a different context and should be treated as such – a message I’ve been preaching for years.

Perhaps because of the Virginia Disciplinary Matter that came up last year regarding the lawyer who was disciplined for violating lawyer advertising rules in marketing his virtual law firm, this new opinion mentions that the lawyer can’t list temporary office space in advertising a virtual law office to make the firm look like it is larger or has more resources than it actually does. It seems the easiest thing to comply with this would be to put “by appointment only” next to any contact address where you have temporary office space and want items mailed there but don’t actually work from that location on a regular basis. The opinion doesn’t say this, but that’s my take and also what the NC Bar put it its opinion on that topic last year.

As usual, the big key to complying with lawyer advertising rules comes down to being transparent in your business practices. This is something lawyers should be doing anyway as business owners even if the RPC weren’t there. Being false or misleading to clients about your ability to provide services to them isn’t going to win you loyal clients and referrals in the long run anyway. There’s another reason we should teach marketing and practical business skills to law students. We wouldn’t end up with practitioners who think acting like unscrupulous, hit ‘em over the head, insincere sales people is going to help with long-term client development. That’s a rant for another day.

The new Virginia State Bar Ethics Opinion touches very generally on the basics to watch out for when operating a virtual law office. This is a good thing because I suspect in the next five to ten years all law firms will have some form of online delivery component even for their full-service, in-person clients and more will want to cut costs by using temporary office space. [HT to Niki Black for bringing this opinion to my attention.]

Friday
Jun142013

Stop Infringement At The Border

by Jack Hicks and Jake Wharton of Furniture Law 

In today's home furnishings marketplace, the importation of goods is a reality that every manufacturer deals with whether they import or not. The importers are often blamed for bringing infringing goods into this country (a reputation that is not altogether undeserved). For manufacturers or importers, it is important to remember that proceedings before the International Trade Commission ("ITC") are an important tool to stopping infringing items from ever entering this country.

ITC proceedings are instigated in Washington, D.C. by the holder of intellectual property rights. The ITC has jurisdiction under Section 337 of the Tariff Act of 1930 to investigate claims that imported goods are infringing U.S. patents, trademarks, or copyrights or otherwise constitutes unfair competition. ITC proceedings can result in an exclusion order that prevents infringing goods from entering the country. ITC proceedings are often faster than traditional litigation in the federal district courts and require some additional work up front to ensure the petitioner's case moves smoothly.

Home furnishings lend themselves to protection under several different forms of intellectual property, including design patents, trade dress, and copyright. Recently, Twin Star International, Inc. received a limited exclusion order banning the importation of certain electric fireplaces that violate Twin Star's copyright and trade secrets. The infringing products violated the copyright on an electric fireplace insert and the contents of their manuals. The action successfully stopped two Chinese manufacturers from importing infringing goods into the U.S.

There are many considerations that go into whether to institute an ITC proceeding or traditional district court action. The plaintiff needs to consider the source of the infringing product, its distribution within the U.S., the urgency of obtaining injunctive relief, whether U.S. district courts would have jurisdiction over foreign entities, and costs. However, it's a powerful tool that right holders should consider when faced with the importation of infringing goods.

Thursday
Jun132013

Search Engine Optimization for Your Website

Click for Lee's WebsiteBy Lee Rosen

The search engine optimizers are in your e-mail box, they’re on your voicemail, and they’re showing up in your lobby asking for a “quick meeting.”

These are the people who explain that your site can easily start showing up at the top of the search rankings on Google and Bing.

Some of them must be decent, honest people who know what they’re talking about. I just haven’t met one of the good ones yet.

The SEOs, as they are called, I’ve met have all been full of crap. They talk a great game, and they make big promises. They don’t deliver in the long haul.

SEO Results Are Usually Temporary

Some of what they do works. Your site goes up in rank and starts appearing at the top of the search engine results pages.

Eventually, invariably, Google and the other search engines catch up with the techniques used by the SEOs and your rank drops. In fact, you usually end up ranking worse than you did before paying the SEOs.

Historically, the SEOs have done things like built spammy links on other sites, paid for links, and attempted to make a site seem popular and highly regarded when it is neither popular nor highly regarded.

Don’t Wind Up in Google Purgatory

Google updates its algorithms constantly in an effort to give its searches excellent results. The search engine has recently rolled out some big updates, and it’ll keep improving its system week after week. With each improvement, Google pushes the good sites up in the rankings and drops the low-quality sites using spammy SEO techniques further down.

Sometimes, and this happens more often now than ever before, Google does more than lower the rankings of the poor quality sites. Google will actually penalize and punish the sites attempting to manipulate the rankings. Those sites will be condemned to Google purgatory. They’ll have to do some apologizing and take corrective action before they’ll be allowed to rejoin the rest of us on Google.

Every law firm I know that has been punished by Google has been put in that position by an aggressive search engine optimizer. In every case, the SEO promised to improve the rank of the law firm. Things haven’t always worked out as promised.

What Should You Do When the SEOs Call?

 

  1. Hang up. Don’t hire one. There may be some great SEOs out there, but you’ll have a tough time finding a good one, and you won’t know whom you can trust. My policy is to stay away from them entirely. Plenty of them are still selling the exact services that have resulted in penalties.
  2. Build a website that’s helpful to your visitors. Give them what they need. Build a site that’s popular and highly regarded because it’s worthy of being visited. Provide information, tools, and helpful material for your visitors. Google is good at what it does, and it’ll figure out that you belong at the top of the rankings.

 

Without an SEO and with a useful site, you’ll rank well. Visitors will come to your site. You’ll end up with more clients and, having saved the dollars you would have paid to the SEO, more money.